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description: Hands-on Experienced Team
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# 9. Team

## BACKGROUND

Our team has been working on digital assets, tokenization, web3 and utility token, as well as developing our proprietary platform. We're also supported by the large central team.

CROWN Token (CROWN) is issued by Vega Investment Group, an affiliated company of T\&B Media Global, a global IP management and entertainment investment company, and is developed and managed by the VUCA Digital team. We have also partnered with leading professionals to facilitate the project.

See our team more on https://crowntoken.io

## TEAM

### MANAGEMENT TEAM

#### PANNATHORN (PAN) LORATTAWUT, CFA, CEO, VUCA Digital

Pan Lorattawut joined T\&B Media Global in 2019 as their Chief Business Development Officer and has been working on the tokenization and digital asset projects since. She then assumed the role of Chief Executive Officer of VUCA Digital, overseeing the digitized assets and consulting businesses. She has been in the financial services industry for over 20 years, and now oversees the T\&B group’s investments, fintech, digital assets, strategy, and business development.

Pan was Senior Vice President at Meketa Investment Group, a full-service investment consulting and advisory firm with over $2 trillion in assets under advisement in the U.S. Prior to joining Meketa, Pan was a Consultant at Disabato Advisers in Chicago. She was a Senior Investment Consultant and Research Analyst for large institutional investment portfolios, with global investment experience across asset classes for government, corporate, and not-for-profit investment funds.

Pan was a Graduate Research Assistant for the Scholl Professor of Finance at DePaul University in Chicago and began her career as an Auditor for PricewaterhouseCoopers.

Pan received an MBA from DePaul University and a BS with first-class honors, earning the Gold Medal Prize for Accounting from the King’s Scholarship Program at Thammasat University in Thailand. She is a Chartered Financial Analyst, a member of the CFA Institute and CFA Society of Chicago and a Certified Public Accountant (Thailand).

#### KRISADA (TAK) ADOOLRATTANANUWAT, CTO, VUCA Digital

Krisada Adoolrattananuwat (Tak) has over 20 years of experience in software research and development. He specializes in technology and software development across multiple industries. He was instrumental in building cutting-edge technologies for the healthcare industry, earning him awards in SEA and the world. His work was later acquired by Microsoft.

Tak is the CTO at VUCA Digital and oversees the development of digital assets, tokens, and the platform working closely with all tech partners and vendors. He is also one of the technical leads in developing our metaverse project, Translucia Metaverse. Tak oversees the development, and leads a collaborative team consisting of all tech partners involved in this project.

Tak’s success was motivated by his father’s experience when he fell ill and went to the hospital. The slow intake process for the patients and the subsequent steps to get diagnosed and receive proper treatments inspired him to improve the process. He then set to work

In the early years of his career, he programmed a stock market trending analysis and trading bot as well as a navigation app which was used for cost management and tracking vehicles for the transportation and fleet management industry.

### EXECUTIVE ADVISORS

#### DR. JWANWAT (TAN) AHRIYAVRAROMP, CEO & FOUNDER, T\&B Media Global Group

Dr. Jwanwat Ahriyavraromp, or “Dr. Tan” is a Thai entrepreneur whose entertainment company specializes in talent management, IP & content production, distribution, concerts & events and new media & technology platforms. He is the creator of Shelldon, Thailand’s first and only animated series to receive global acclaim and distribution in over 180 countries including on NBC in the US.

A self-made entrepreneur, Dr. Tan graduated from university in Thailand before attaining two Master’s degrees with Graduate Assistantships in Accounting and Finance, along with a Doctorate degree with Research Assistantship in Finance & Economics from the US. Upon his return to Thailand, Dr. Tan became the Managing Director of Shellhut, a shellcraft manufacturing and exporting company. Shellhut created a variety of products that inspired the love and respect of marine ecosystems, and it was from this passion that Dr. Tan created his breakout hit Shelldon. Spring boarding from his success, he established T\&B Media Global to create family-friendly entertainment for the world and quickly grew it to entertain audiences across various platforms and technologies.

Dr. Tan is recognized for his entrepreneurship, business acumen, visionary leadership and philanthropy and has received over sixteen awards from many leading organizations including Best CEO in Innovative Creativity in 2021 from the Bangkok Post, Thailand’s leading English-language newspaper, the Business Role Model Award and the Outstanding Quality Persons of the Year Award to name a few.

Also, as co-founder of the non-profit, Blue Carbon Society, Dr. Tan is partnered with the UNDP to help protect coastal ecosystems.

#### BHAK TANTANANTA, Deputy CEO, T\&B Media Global Group

Bhak is the Deputy CEO at T\&B Media Global. Bhak specializes in data driven transformation and has managed global and regional projects for the most respected companies in the Large Retail, CPG, Tech, Telecom, Luxury, Finance, QSR, Insurance and Pharma industries. He provides global strategic direction and coordination to various regions and countries and ensures integrity in execution and optimization.

As the Deputy CEO of T\&B Media Global, Bhak helps lead a trans-national entertainment company that has specialized holdings in talent management, live action and animated content production, IP management, content distribution in Thailand and Southeast Asia, concert & event promotion, toy design & production and new media & technology platforms.

Prior to T\&B Media Global, Bhak worked in NYC with the world’s largest media agencies for fifteen years.&#x20;

In his spare time, Bhak is a volunteer firefighter. In 2014, Bhak received a Valor Award for rescuing a woman and her son from an apartment fire.
